![]() In 2006, Hostess did bring back the original Twinkie flavor for four weeks during the release of the movie “King Kong.” After having them released for a short period of time, Hostess saw a spike in sales. After World War II ended and bananas became more accessible, Twinkies continued to have the vanilla cream filling thanks to the flavor’s popularity. Since then, Twinkies have become a very popular packaged dessert, but instead of them being made from real ingredients, Twinkies have become very processed. ![]() Instead of filling the cakes with a banana cream filling, he decided to have the filling be vanilla cream. The banana shortage made Dewar have to change the original Twinkie flavor. Bananas were one of the fruits that ended up being a part of the shortage in the states. Why Did the Twinkie Change?ĭuring World War II, there were bombings that made the shipping of certain fruits across the Pacific rather difficult. During the war, there were some complications that made the production of the Twinkies’ original filling come to an end. The banana Twinkies lasted as long as they could until World War II came about. The Twinkie filling was not made with any artificial ingredients but was made with real bananas and real cream. But did you know that the vanilla center was not the original Twinkie filling flavor when they were first being made?ĭewar had invented the Twinkie to have a banana cream filling in the center. Most everyone knows Twinkies to have a creamy vanilla flavor in the middle of the cakes. What Was the Original Flavor of the Cream in Twinkies? Louis, he saw a billboard of the Twinkle Toe Shoe, which sparked the idea for the name Twinkie. Dewar already had the idea to inject the finger cakes with a creamy, sugary filling. We were already selling these little finger cakes during the strawberry season for shortcake, but the pans we baked them in sat idle except for that six-week season.”ĭewar went on to tell the paper about how he got the idea for the original Twinkies. After inventing the original Twinkie recipe, he was interviewed by the Chicago Tribune, where he gave the inside scoop on the Twinkies origin.Īccording to the Chicago Tribune, Dewar stated, “The economy was getting tight, and the company needed to come out with another low-priced item. He really wanted to make the point that shortcakes could be used for more than just strawberry shortcakes.ĭewar worked as a manager at the Continental Baking Company in Chicago, Illinois. Unfortunately, the strawberry season that year ended quickly, leaving him with a surplus of shortcakes.ĭewar began experimenting and coming up with different ideas on what he could use the shortcake molds for. Dewar had to brainstorm some ideas on how to use the rest of the shortcake molds he had post-strawberry season. In 1930, the original Twinkie was invented by baker James Alexander Dewar. Seuss’s Political Cartoons During WWII The Invention of the Original Twinkie Flavor The Twinkie has been one of America’s favorite treats for years, but did you know that the modern-day Twinkie was originally invented with a totally different flavor? Well, we can thank World War II for the change in the original Twinkie flavor, and here’s why.
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